Advanced Retail Media : A two-day expert training to master retail media, aimed at experienced marketers, media planners and retail professionals

Advanced Retail Media : A two-day expert training for mastering retail media and achieving advanced performances

Take your Retail Media expertise to the next level!

Retail media is more than just advertising on e-commerce platforms. To maximize its impact, it is essential to master activation and performance measurement strategies. This advanced training course will guide you through all the stages of a 360° retail media campaign, from defining objectives to optimizing results, including audience segmentation, data collaboration and the use of dedicated tools.

This intensive 2-day training (11 and 17 June) is designed for experienced marketers, media planners and retail professionals who want to master advanced retail media techniques - both in-store and across digital platforms.

What You’ll learn :

• Strategic mastery of retail media planning and execution
• Advanced targeting techniques to boost engagement and ROAS
• In-depth analysis of tools and platforms for campaign execution
• Data collaboration and privacy - leveraging first-party data while staying compliant
• Retail media optimization - best practices, A/B testing, and troubleshooting
• Emerging trends - AI-driven personalization, shoppable media and sustainability in retail media

Who Should Attend? This masterclass is not for beginners. It is designed for:

• Marketing and communication professionals (digital marketers, media planners, and brand managers)
• Retail managers and advertisers with prior knowledge of retail media
• Professionals with a solid understanding of retail media terminology and execution

What You’ll walk away with :

• A clear checklist for launching and optimizing retail media campaigns
• Practical insights from real-world case studies and expert discussions
• A deep understanding of retail media networks, platforms and advanced targeting
• The ability to measure and optimize retail media performance with confidence
• A competitive edge in navigating future retail media trends

Trainers

If you attended the Retail Media Discovery training on June 5, you receive a 20% discount on this training.