Frank has worked about 20 years as Marketing & business executive in global leading companies like Unilever, MasterCard, Carrefour and Coca Cola European Partners (CCEP). Throughout his career he obtained an extensive knowledge of consumption and buying behaviour of food and non-food products within the Benelux market.
He has a unique set of skills of assuming responsibilities as well on brands side of the business (Unilever, CCEP) as the distributor’s part of the business (Carrefour)
Thanks to his analytical strength, his synthetic capacities, his cross-sector experience and his out of the box thinking mindset, he has a proven track record of driving successfully change and increasing turnover within these companies: brand innovations, brand positioning, productsegmentation, category strategy and execution, shopper marketing, digital marketing & e-commerce, 360°comms, point of sales activation, loyalty programme.
His drive and energy comes from connecting people and projects with a real customer centric mindset. His positive leadership has in many cases led to making things happen for the good of the company and the customers.
