Ingrid has worked more than 15 years in consumer & shopper insight in global leading companies like Unilever & Mondelez. Throughout her career she has assumed responsibilities in the local, regional and global area, covering a wide variety of categories of food and non-food.
She owns this rare and valuable ability of bridging a clear strategic focus and a vibrant sense of people’s reality. Having worked for multinationals she understands the complex & political reality of a company from inside and brings fresh insights from the outside.
Her natural curiosity and passion for the consumer allows her to quickly understand his needs and translate them into insights that are actionable. With her positive energy she ensures that the insights are translated into concrete innovations & long-term brand strategies.
After having directed international market research projects for large companies, she decided to create her own insights, innovation & brand strategy consultancy, The Almond Connection. With a clear objective to help companies build long term growth strategies, based on actionable strategic consumer & shopper insights.
